November 2022

This new partnership comes just three years after FUN88 teamed up with the legendary basketball, Kobe Bryant, before the FIBA Basketball World Cup. Similar to Bryant, FUN88 brought on Iker Casillas to inspire fans with the message, "Live Your Dream," a tagline that represents the brand's main values.

As a result, the former goalkeeper, who is known as one of the best players due to his leadership at Real Madrid and the Spanish national team, has taken on the role of promoting the positive values of competition and entertainment at the World Cup. This helps show the fun and social connections that football can bring to fans around the world.

FUN88 aims to use this new partnership to increase awareness and involvement with their brand values in both established and growing markets across Asia. They are always searching for creative ways to engage with their customers through digital platforms and various betting areas, such as sportsbooks, eSports, and casinos. Iker is a perfect match for the energy and expertise that FUN88 is bringing to different markets. His well-known global reputation can address local challenges, helping to advance technology and improve the experience for users while also boosting social interaction.

Iker Casillas, shared his excitement: "I’m thrilled to represent FUN88 for this Autumn’s World Cup in Qatar. Their brand perfectly aligns with my football career and passion for sports. They focus on combining fun with fairness and skill across various sports, which is key to winning games and entertaining fans.

"I'm excited to bring high-quality content and activities to Asian markets with my unique style and professionalism. This partnership will allow fans to connect more deeply with the sports they love. For me, it was an easy decision to join, so live your dream with FUN88!"

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